0:00 Introduction
1:15 42 Years in Legal Practice: The Evolution
3:30 Starting Ben Glass Law: From Trial Lawyer to Entrepreneur
5:45 Great Legal Marketing: Teaching the Business of Law
7:30 Defining Legal Marketing and Advertising
9:00 The Power of Relationships Over Ads
11:30 Direct Mail and Making Money in the Dark
13:15 Why You Can’t Rely on Algorithm Changes
15:00 Different Markets, Different Spending Levels
16:45 Fixing Your Funnel Before Buying More Ads
18:30 The Sales Team: Krista and Lead Conversion
20:15 The Lawyer Wellness Crisis
22:00 Design Your Life First, Then Your Firm
24:00 Understanding Profit and Cash Flow
25:30 Raising 9 Children While Running a Law Firm
27:15 Communication Skills and Family Lessons
29:00 Coaching, Mentors, and Mastermind Groups
31:30 Hiring and Retaining Great Teams
33:00 Why Bar Organizations Miss Entrepreneurial Lawyers
34:45 Resources for Law Firm Growth
35:30 How to Find Ben and Next Steps