00:00 – Intro
00:28 – Meet Eric Olson and Olson Superior Plumbing
01:00 – Growing up in the trades
02:00 – Starting a plumbing company from scratch
03:00 – Building Olson Superior University
04:30 – Creating a training curriculum for new plumbers
06:00 – Scaling from one person to a team
08:00 – The early realities of entrepreneurship
09:30 – When Eric’s mom scheduled 18 jobs in one day
10:30 – Learning to build business infrastructure
12:00 – The compensation mistake that nearly broke the company
14:30 – Trial and error in building a business
16:30 – The behavioral interview hiring framework
20:00 – The philosophy behind “Enter as a plumber, leave as a friend”
24:30 – Training teams in empathy and communication
26:30 – Using DISC personality assessments with employees
28:30 – Building customer trust and loyalty
30:30 – How AI is affecting trades businesses
31:45 – Tools, dashboards, and data tracking
33:00 – Where to learn more about Eric Olson