Episode 5: Kevin Daisey

How have you stayed up to date on the relevant changes that happen in the digital marketing space?

So one of our core values here is passion. And we literally I mean, we talk about core values every single day. It’s a daily thing. I could tell you how we do it. It’s pretty cool. But if we don’t have people who are passionate, they’re not going to learn and they’re not going to care to know what’s going on. They’re just going to do things the way they always are. But we stay up on all Google changes, updates, research. My total team will have a video call every week, and then they come on and go, hey, here’s what we’ve learned. Here’s the changes that we’re seeing. Like, here’s what’s happening. Here’s how AI is impacting us. Here’s how Google’s going to be changing in the next year. And what that means for us, good or bad. So really, it’s up to the team to to constantly be out there learning. And then I just soak up what I can when I’m, you know, interviewing smarter, smart people.

Welcome. to Harry handles it. Podcast where we dive into the world of personal growth, success strategies and everything in between. I’m your host, Harry Nalbandyan, and today we’re going to chat with an incredible guest who has some amazing insights to share. Remember, no matter what life throws your way. I’m here to help you handle it. Let’s get started. Good morning. Kevin. My name is Harry. Welcome to the Harry handles it podcast. You are a entrepreneur, a digital marketer, a real estate investor, a podcaster and an adventurer. That sounds pretty awesome.

That does sound kind of awesome, doesn’t it? You know. Yeah, there’s some nuance to that, I’m sure, but, Yeah, that’s that sounds. It sounds better when you say it like that.

Yeah. Well, tell us what you do.

So here we, appreciate you having me on the show and, you know, just got looking to to you and your firm and, just again, excited to be here and share, so. Well, I mean, what I do mostly in my day to day is, I run a digital marketing agency, that we work with law firms around the country. So that’s our, our main line of business is doing SEO content websites for law firms. You know, kind of like your firm, P.I., divorce, criminal defense. We have clients all over the country. So, you know, trying to be, you know, really dialed in with the industry. What makes a law firm tick? What puts money in their pockets, how they help clients. So that’s my day to day is really being the face of that company. We have I actually have two other agencies as well. We’re about 50 employees full time. And podcasting is, a big part of kind of our brand and how we, kind of get into those markets. And it’s been a great, great part of our success, I guess, if you will.

So can you tell us what inspired you to to create Ouray Digital? Haryy: Specifically focusing on marketing for, for law firms?

Well, I didn’t start that way. You know, I started when I was 23, in a short lived corporate career. I jumped out and started my own website company making websites for local businesses. You know, anything you could imagine? But I did have some lawyers as clients, pretty early on. And happy to say that one of those lawyers is a client of mine today back from, like 2009 or something like that. So, again, we didn’t really try to go that direction, but over time, we know we need to focus. We know we needed a niche. And so after about 2017, 2018, we started saying, heck, okay, we need to really focus if we’re going to grow. And so we went back and forth. There’s a lot of debate and we chose lawyers. God, why do we do that? But it’s worked out very well,

So we must be pretty easy to work with.

Yeah. Lawyers are great, man. They’re awesome, you know? No, it’s really, Covid had hit, actually, one made the decision Covid. So we’re looking at industries that are stable, industries that, you know, we could grow in. We looked at market size and we looked at our clients too. And then we just made a call. And so I don’t know how scientific it was, but it was, hey, we’re going to go in the legal space, which is like the hardest place to go in marketing is for lawyers. So, not the easiest.

Why do you feel that way? I’m curious as as an entrepreneur or a firm owner.

Yeah.

The trial or myself. I couldn’t agree with you more, but I want you to share why you feel that way.

Yeah, well, I mean, it’s just a I mean, it’s a very competitive market. So if you, you know, What what actual city are you in?

We’re in Studio City, Los Angeles.

Yeah. So on the biggest. And you’re near there. So how many PR firms are in Los Angeles that are spending hundreds of thousands a month? Millions per month? Radio, billboards, everything you can imagine. Right. So it’s just a, they’ve been out a long time. They’ve been putting money into what we’re what we do for law firms for for many, many years, decades. And so if you’re a smaller, newer firm, it’s it’s quite difficult depending on where you are location wise, to get an edge. And so, you know, that’s one piece of it. It’s just very difficult to enter in to that market. And as you’re starting out, you don’t have, you know, Morgan to Morgan is not your client as a new marketing. And. So you’re really starting from, you’re starting from small clients that will give you a shot and, prove yourself. And so that’s the main thing. And then, of course, you know, as a lawyer, you’re looking for results. You’re tracking the your metrics and numbers. And, you know, you have sometimes a short amount of time to prove your worth.

You know, having worked with a number of digital marketing agencies. Key metrics are a big topic that’s brought up. And can you tell us what your favorite key metrics are for lawyers to keep track of, to figure out if their marketing is working for them?

Absolutely. Well, I’ll, I’ll kind of stay in my lane, which is, you know, SEO organic, high intent, low funnel type stuff. I don’t do radio. I don’t do TV. I don’t do social media. So everything we do is like either paid ads, search, all search related for the most part. So we’re the metrics that we’re looking for. I mean, at the end of the day, if we can, I want to know, you know, cost per motor vehicle accident, sign up. Right. So all the way down to like, what does it cost for you to sign up a, an accident case? And, and then, of course, from there you’re looking at what’s your average, you know, average case, like, are we getting quality or is it, you know, looking at that because, you know, if your average case drops, you know, is the lead sources we’re bringing in, not really what you want. How’s aligned with the firm, what your goals are, what kind of cases you’re looking for. So the ultimate that’s that’s kind of stuff that you want to get access to. Unfortunately,  a lot of law firms don’t have the ability to give us that information. So if we have to back it up a little bit, it’s okay. What’s cost per conversion? Cost per lead across each source. Right. Which of the marketing channels, whether it’s Google Business Profile, LSA, Google Ads, organic, and really having those separated a lot of firms would be like, yeah, organic just getting all this. Okay. Well where content high intent, low intent is it from your Google business profile. You know what’s contributing to the to this and then tracking all those and seeing like what you know, what’s your cost per conversion cost per lead. And then you can back it up from clicks and all that stuff. But I don’t like vanity metrics. I don’t like bull crap like impressions or clicks or who cares? You know, that’s not making the phone ring. It doesn’t help you if your phone’s ringing and then you want to look at, say, we have a ton of leads. Yeah, I, you know, this happens sometimes, but your sales rate,  your 10%, like you’re only closing 10%. Is it a problem with leads or is it an intake problem? Is a client experience problem. And then start to dig into that and say, what’s like we’re doing our part or maybe we’re sending you shitty leads, I don’t know. So, what do we what can we learn from that?

On that note, what is for you? What’s a successful close rate? You mentioned 10%. But what is optimal that you want to see from your clients?

90%. 95%.  That that’s a bold statement. Probably. You know, I don’t know if you know, Luis Scott, is a friend of mine. He he’ll get on stage and say 95%. And, you know, I have a client that was telling me 10%, and then I just had a client talk to you the other day. That’s, around 80 or 90%.

But let’s define this when we’re talking about these percentages. Are we talking about it’s the qualified lead, and we were able to sell and have them sign a retainer.

Yes, exactly. Got it. Yep. Qualified lead. Yeah. If it’s just, you know, not all leads, not bogus leads. You qualified lead signed up for, you know, to be be a case. So. And of course, you know this is the can vary on what kind of law firm we have. I work with estate planning firms, divorce firms. Some have retainers or some have upfront cost. I mean, there’s lots of different variables there. Of course, this is mainly across, you know, PII, I would say, but I don’t know what have you heard and seen from, you know, colleagues and stuff like that because a lot of people say that’s insane. But the ones preaching heads where you need to be that they’re pretty, they’re pretty bold.

I mean, I agree with you that the the percentage should be as close to 100% as possible. But that’s in a perfect world. And as, as a law firm owner of ourselves. And we’ve gone through all of those growing pains. We’ve had a digital marketing network, we’ve had our marketing work, and then we’ve had a problem picking up the phone, and we had a problem with how we pick up the phone. These are just kind of the growing pains you go through to, to be able to increase, those metrics and get more cases.

Yeah, 100%. I think. And, you know, my podcast, the Managing Partners podcast, that’s what the whole show’s about. Like business. I mean, it’s all about law firm business, per se. But you could you could take the law firm out and insert anything. It’s all the growing pains, leadership, hiring processes, intake, client experience. And you’re going to have problems this cycle through all those areas constantly as you grow. Unless you want to be stagnant. And then you got other problems. But yeah

I was just having a conversation with, our leadership team literally yesterday where we were we’re identifying bottlenecks in some of the production lines and the processes and, you know, they look at me like, oh, my God, we just discover what the f there. Another I say, this is a gift. This is this is how the process is supposed to work so that we can keep continuing to grow. We’ve got to discover the bottlenecks, solve them, and provide a better experience for everybody.

100%, I think, it’s hard to kind of get used to. And especially if you start a business, you want everything to be perfect. And sometimes you, you kind of feel like you’re like, man, we’re just in the zone, but you can’t stay there to like you. You got to find problems like you wanted to discover problems and try to get excited about as much as you can. It it’s not a lot of them. They’re not very fun problems to have. And they can be stressful and, and whatever. But that’s what we signed up for, right.

So that is the life of a kind of an entrepreneur, especially the personal energy space. If you’re trying cases. I mean, risk is, risk is second nature, just like drinking water. It just comes with the territory.

Yeah. You know, there’s there’s so much on the line for you all. I mean, for one, when I started going, I’m going to market for law firms, my perspective towards lawyers and, all the friends I have, their lawyers and how, like amazing people they are and how they’re, they’re helping so many people, versus maybe what the general public may, may think, but it’s I just see so much good out there. But you guys are literally like like, if you don’t run a good business or a good firm and you have all these cases files, right? You’re risking all those folks potential, their life, their income, their everything. So medical bills. And so if you fail or, you know, drop the ball or whatever, there’s a lot on the line.

Yeah. That’s the that’s the I mean, from, from my perspective, trying to provide a good service to the community. That’s those lawyers that operate that way provide the worst type of, stereotype that consumers cling onto. And I hope if consumers are listening to this, that there are different options out there, firms with care who want to provide a better service to you and who can actually provide quality legal services, without the disappointment that, that we just mentioned.

Yeah. And which means working on communication with your clients, always improving. Yeah. How do we make this better for the client? You know, I was talking on a podcast.  It is like I’ve never hired a personal injury lawyer yet. Hopefully they don’t. Good.  I know a lot of them. But, I would be like, oh, who do I call? I know too many of them.

Easy answer there.

I’m calling Harry. Here is going to handle it, so.

That’s right.

So people are so I’ve. I’ve never hired one. So say I don’t even have anything to like. I don’t know as much as I know about the law. Well, I’m not comparing you to under the law firm. I’m comparing you to literally. I just got this delivered before you got here. It was Jimmy John’s. I’m. I’m hard. You know, to in today’s world, you’re Jimmy John’s or Domino’s or I got an app tracker and I’m like, where where’s my stuff? Like, where’s my file? What’s going on? And so, you know, people these days are expecting a lot more than most law firms are equipped to even handle. Like, you know, you hear back, you don’t know what’s going on. Like, it’s just, you know, we got to get up to speed on those things.

Definitely. And, you know, on this topic, do you have a moment that you attribute in your entrepreneurial past that was transformative for your company or, or the direction that your entrepreneurial ventures took?

For sure, yeah. For sure. I think the, the main one was, yeah, I, I always had been like, I got to take care of clients or do the best work. And we were, when we were smaller, just focused on our local market. You know, I had construction companies and lawyers and you name it, you know, just kind of a hodgepodge. We just helping local people and I didn’t know how to run a business, though, right. So I was just doing the work and just like a lawyer would start there, the technician there, the the one doing the legal work. And then you start at some point you go, you know what this is? I don’t know what I’m doing. I got to learn this stuff. And so for me, it was I was a project based business and every month was like, I got to go sell more stuff. I got 6 or 7 employees and this is like a struggle, just like I’m not growing my revenue. Last year was about the same. And then things suffer like client communication timelines, like you’re just like in it, you know what I mean? And so a lot of lawyers obviously are out there like that. They’re just grind till they’re like seven years old. And you know, most of the clients are probably not very happy. And so I had a moment where I went out and ventured out and got with other business owners, mastermind groups and just listened and was like, you know what? I got to reset. We got to focus and we had a niche, and that’s kind of where we got into the legal niche. We got to understand our client, and so I can’t do that if we’re working with 10,000 different industries and so that changed my business pretty rapidly. And we went over a million. And then we went to 2 million and then and so on. So, you know, here’s the answers there. You just got to listen to people.

That’s right. And sometimes, that’s the hardest part. You got to get out of your own way.

As entrepreneurs, even at 23 years, you think you know everything, you know, and, you know, every year I think I know everything.

And then every other year I think, what an idiot I was last year. Yeah.

Yeah. So now you can, you know, you can just, maybe prepare for that. Right? Like when we’re crushing it. You know what? I’m going to think I’m an idiot next year, so let’s just move on.

That’s right. Yeah. I mean, on this subject, what are some of the most common mistakes you’ve seen, legal professionals make in their digital marketing endeavors?

Kevin: Ooh, that’s a good one. Okay, let’s go with a couple. So right now I’ll go with some, some recent ones, using AI content for your SEO, like, straight up. Not even like,

That’s an immediate red flag for the Google gods, right?

Oh, man. Terrible. And I’ve seen this a lot lately. Like, because an agency can cut corners. Oh, crap. We’ll just pump content out. You got a well, you got law, you got ABA, you have all these other things that they’re not even considering, that they’re just thinking about. Pump the content, Google gives us the rank and we get clients. What if they have the read the content? I had a, a divorce attorney in Chicago, and he was like, our brand is the best thing ever. And he does have awesome brand. He’s a great guy. He’s a client. If he’s listening. And he was just so stoked about his brand and how they’re different and like, they’re a they’re a kind of a modern, you know, divorce firm in Chicago and all this stuff. And I said, hey, have you ever read your blogs that go out every week? He’s like, no. I was like, so you got all this? But, you know, you say all these things in your position yourself and your high end divorce and then read your content. And he’s like, oh shit, I never thought about that. And so is generated by AI. It’s just word vomit on a page with bullet points and just it just you wouldn’t hire them if you read that. And so you’re driving people to read it. Hopefully you can get them in the funnel and convince them to work with you. And so it’s just, you know, sometimes just the mind shift of different ways to think about it. But SEO is no longer it’s not gaming the system. It’s literally doing things the right way and checking everything, dotting the eyes, crossing the t’s just right.

Just like I’m discovering it’s the best way to do almost anything now, just the old fashioned way. Crossed your T’s, dot your eyes, do a good job and good things will come.

And a lot of lawyers will tell you, like, how did you become successful? We just we did really good work and we got referrals. And that’s how we built this whole empire. And it’s, you know, because that’s the how he did it. And let’s go back to that. That’s exactly what you need to do. And so, you know, it’s so for one, I see that a lot. Obviously. And then one, you know, and another big one, like, don’t try to be something you’re not like, you know, hey, I ride Harleys, too. I’m your motorcycle attorney. And then you’re like, that guy doesn’t read.

He does not ride a bicycle.

Like, just lean into whatever is. You got to be authentic and, just put that out there. Not everyone’s going to like you, but that’s cool. The people that do the little tracks, they’ll come to you. If I were to pull out three personality sites right now, which most consumers might do, just because you’re number one on Google, doesn’t mean they might not choose number four. And so there’s another thing like, well, how can I, you know, I can’t compete or like, say, I had two clients in the same market and there’s so many variables, it’s insane. Like, you’re not necessarily your first and your second and your first, and like, it’s just not how it works. But there’s always other variables brand connection. One firm might be open and connect with people through video and pictures of them and their stuff. And the other one is more of a rigid kind of a modern brand. So you might choose a firm based on that. So there’s so many things that you have to consider. Yeah. And another one I would say is not having video and a personable website and connecting with the prospect that might hit your site.

But this is, on the spot question, but did you check out our website and how do you feel about our videos? I did check it out a little bit.

It looks clean. I like the colors. You have video. I so, you do have, like a podcast, your first podcast or two that that Will was mentioning. So, no, it looks good. I didn’t look under the hood. I didn’t look at your traffic. I will, but, I would expect that, no less. Oh, yeah? Well, I’ll take a look, but. Yeah, I was I didn’t really get into the the weeds of it, but, no, it looks good. You guys are doing well.Your traffic looks high. I just looked at my basic tools. So you have your team, you have photos, you have video. Those are some of the basics as far as getting into, like, is it the right video? Is it the right message? That’s that’s a deeper conversation.

Next level.

That’s next level. But just attorneys if you’re listening do do those things man. I mean get in front of a camera. Get you know, hire Will and his crew that was doing this podcast. You know you do your own podcast. Like that’s a huge thing. Like what? What Harry’s doing. To connect with people and, and you also get the video from this. There’s just a lot of, a lot of good things there.

Yeah, I think we’ve touched on some of them. But what are some technological tools that you’ve used that you found to be a game changing addition to your toolset?

Let’s see. Well, we as far as like SEO and some of that for us, we use, Ahrefs, where I can pull up reports, traffic and stuff, and we use it for ourselves, and I use it for myself on a daily basis, to check what my team’s doing and things like that. But I can really see, like, trends. I can see, where where my traffic’s coming from, like, what keywords are. They’re searching, and then we can make adjustments. Are we attracting the wrong people? You can have a spike in traffic. I’ve actually had a client that had, like, almost all their traffic was from one blog that had nothing to do with anything they do. And it’s it’s mine as well. I mean, it’s just fake. It’s fake. And so, you know, you really want to analyze. Okay, well what is the traffic? Where is it coming from? Is it so.

So you might be getting a lot of traffic, but it’s useless traffic for your business.

Useless traffic. I had an agency that was working with a client of mine prior, and they weren’t getting any traffic results, so they just wrote a blog on spring training baseball in Florida, and traffic’s going up. You know, it looks great. And who’s hiring a property damage attorney? This for this guy when they’re searching for spring training baseball in Florida, like, so it’s just, that doesn’t do anything for you that actually tells Google that you’re something you’re you’re not.

That actually a good thing to watch out for if there are for owners, out here with other digital marketing agencies just to follow up.
Harry: And that’s a good tidbit of information to find out where your traffic is coming from, to see if your marketing efforts are actually useful.

Yeah. Another thing, and there’s a lot of tools, is, SEMrush or SEMrush, people call it. And I’m, I’m talking from tools that I, I’m familiar with, is, brand search. So, you know, Harry, if you’re doing, like, radio, TV, billboards, are you getting a lift in brand search? You should. That means they search for you by name or your firm by name, and you can look at that and say, all right, we had, you know, a thousand people search this last month. We just don’t want to go into TV, radio. What does that look like over the next few months? Are we getting anything? It’s so hard to track a conversion from radio or TV necessarily, but you should see a brand lift and then that gives you a better idea of like some of those offline efforts that you’re doing.

Have you had or have you worked with firms who didn’t advertise in the traditional radio billboard space that were online? They added to the traditional element. And did you see what kind of uptake they got in their brand searches?

That was a good point. Yeah, yeah. We’ve definitely had that. I mean, I work right now with firms that do everything, and they got some that, were only traditional for a long time. And then, so that’s a good question. I’m trying to think where where I’ve seen, like, a significant increase for the brand lift. I don’t know, I don’t have anything off the top.

It was a very specific and very curious question, and selfish one on my part, just to see, you know, it’s a good question if there is an expectation or what some other firm’s data shows that, you know, we spend X amount of money on traditional and we got x, y amount of brand lift.

No, no, I mean it’s something that I mean, my team probably knows, I don’t know. I don’t go look at my team stuff, but they would probably know. And here’s the other thing. Like, you know, as a we only do digital, but we want to know anything new you’re doing. Outside of what we do, we also recommend it. Like you should be doing all these things SEO where that’s kind of a cornerstone for us is not all we do, but everything is SCA. So if you’re on radio or on this podcast or on my podcast content that gets online, YouTube, LinkedIn, all that’s indexable and searchable news mentions, local stories, the news, all of that is SEO. It all boils down to it. So it’s not so that whenever we can, we do for you, but things that firms should be doing to increase your SEO footprint, digital PR press releases, links to, you know, from local news stations. It all is SEO and all. It has an impact. So I think Google can see all that stuff. How often they talked about.

And certainly the landscape has changed since you started, your digital marketing agency. How have you stayed, up to date on the relevant changes that happen in the digital marketing space?

That’s a good one. So my team is really responsible, depending on what department they’re in. And so what we do is my, my head of my team’s, like, my head of SEO Wyatt, who’s genius, these guys. So one of our core values here is passion. And we literally I mean, we talk about our core values every single day. It’s a daily thing. I could tell you how we do it. It’s pretty cool. But if we don’t have you lead our passionate, they’re not going to learn and they’re not going to care to know what’s going on. They’re just going to do things the way they always are. But my team needs to be learning. And so I want we want updates from them constantly. I want to be sharing those things like, my LinkedIn head. You guys know this, this just happened. Google just made this change. So we stay up on all Google changes, updates, research, and then I’ll have team members give like, my total team will have a video call every week and then they come on and go, hey, here’s what we’ve learned. Here’s the changes that we’re seeing. And even like admin staff, they’re hearing all this stuff like, here’s what’s happening. Here’s our AI is impacting us. Here’s how Google is going to be changing in the next year. And what that means for us, good or bad. And, you know, how are we going to pivot? So, so really it’s up to the team to to constantly be out there learning. And then I just soak up what I can when I’m, you know, interviewing smarter, smart people.

And you mentioned this before and I’m curious how you incorporate it into your business, but how do you keep the core values top of mind, on a daily basis?

Ooh, I love that one. So most companies core values was a huge pivot for us when you mentioned, like, what is a big breakthrough kind of movement? Was actually taking them serious because I thought they were always just like this fluffy kind of whatever thing. Right. And so we took it serious and we set our core values, and we changed them a few times over the years. They’ve been pretty concrete at this point. We have slack that we use. Slack is like a messaging app for teams, and we put our core values as hashtags, and we built a Zapier program with a spreadsheet. And so I could have to, I could say plus ten points to Harry for helping me with this problem that we had, blah, blah, blah. And then I can I hashtag what core values that you have sent to, you know, some fun. And so it might be like passion, quality, urgency, transparency, winning. That’s our core core values. And so every single day in my slack channel, which I have right to my side here, you know, there’s already, you know, a half a dozen team given team points. And so you can do from one point to ten points, per time. And then everyone, a whole team sees that and everyone makes emojis. Nice. Love all those kudos points. Every month go into a spreadsheet, a winner, it gets cash bonus and gets announced at the company monthly meeting. And then through my three companies, they’re all separate. We take the the, core value winner for each core value, and they get announced at the major company meeting and they get like these glass blown awards sent to them because most of my staff is remote. And it’s the big deal.

And so that’s a great way to elevate the team.

And so we were using core values every single day, every single day. And then we actually go every company, meaning we go through one and read it. And someone read it. In the next meeting we go to another one. And so we just we beat it to death, to be honest with you. But it’s a lot of fun.

I think that’s what you need. We we recently pivoted towards that, too. And I’m finding that we, we don’t, you know, pivot and hit it on the head as often as we should. And this is a good reminder for us to, to really do that again.

To think your staff knows what your mission and vision and core values are, or, you know, as you as the owner or the entrepreneur, you know it, you believe it. You’re in. They need to be reminded, why are they there was why should they be passionate about your dreams? And so I think every employee I have can tell you my core values right now. Like, without a doubt. They probably couldn’t read off my mission or my vision, but the core values. And here’s the cool thing about where we do it with that is the rewards they’re receiving from their peers is way more important than the, you know, the cash bonus or the awards they’re voted. And I can’t get points. My business partner can’t get points. I give a lot of points, but we can’t win. So it’s hey, my my employees, my I mean, my, my team, they voted me to be here for this, so

It’s awesome.

And then we also using our inner reviews, we can take all that spreadsheet data and go, hey, you like, you know, you got tons of, you know, recognition for quality or for or hey, you’ve never really, you know, been recognized much for, urgency. And we’ve seen that, you know, maybe you’re not as urgent as we’d like you to be. So we use in our in our inner reviews as well.

It’s a good idea.

I’ll give you that one for free.

I mean. We mentioned earlier when, or at least as I was introducing you on the podcast that you were a real estate investor. How is that helped or shaped how you run your digital marketing agency?

Well, yeah, I mean, I’m it sounds like I’m bigger than I am. Me and my wife, we own a few, Airbnb properties. So we just purchased another one in September, and that’s already on the market and doing pretty well. So we’re continuing to do that, but it’s kind of like my wife works for our employer. I’ve always been an entrepreneur. It’s really give us something to like, do business wise together. So it’s like we treat as a business. We talk about it at night, we look at the numbers. So that’s been really cool to, to just do. Plus I knew I want to do in real estate anyway, as far as like on the digital marketing side, we actually, you know, some of the houses that I had or places that we have in a mountain area, we’re like, hey, let’s put some SEO and website to work. So we built a website, SEO articles for the area, the region, and then our houses are featured as the places to stay, the accommodation. So, that’s been pretty cool to see. Like the traffic come in and people are using our articles
Kevin: for like winery trips and all kinds of stuff.
Kevin: So it’s, really hey, let’s put a little bit of our skills to the test and see how this works.

Let’s clever. SEO digital marketing isn’t only for law firms, it’s for every business.

Actually, the the funny thing is, I was always like, man, why don’t why do we have to hire, have hire, law firms? Harrison, tell us what to do. Like we can just do our own SEO to do anything we want. So, you know, it’s like at some point I want to have some of my own products or services, but, yeah, but no, it can be powerful for sure. But outside of that, you know, I try to keep it somewhat separate, you know, my team knows about it all and, but I try to not permit it, mess with my dad too much, so.

Yeah. And, as an adventurer, what kinds of things are you, most into?

So, I grew up in a really small town. Is an island, actually, off the coast of, Virginia. And so I just grew up, you know, around boats and surfing. And so I’ve been surfing since I was little. So, so, like, you can surf, wherever I can go, snowboarding. So I got a similar trip, and I’ll be in Breckenridge with the family in January, West Virginia in February. And then, of course, one of our houses that we own is at a mountain ski resort. So, I’ll be going there for the New year. Backpacking, hiking, camping, fishing. I got a fishing boat, so when I’m out in the office in a polo doing technology stuff, like, I really like to be outside fire pits, grilling out. So not always super Venturas, but, I’m trying to layer more of that on as I can. So you’re a man of the great outdoors, I love it. Yeah, I just I like building stuff, woodworking, you know, so I like to build and then do some hard labor to, like, that’s like a escape for me, because, again, I’m. I’m on video calls all day. I’m doing, you know, technical stuff all day. That, for me, is like a switch, which I like. I get home, I throw on an old shirt and some old stuff and go outside and cut some wood up or, you know, build a fence. I like that, I like doing that stuff.

That’s a good disconnect. Yeah.

And sometimes you hit. What? You should hire someone to do that. What are you doing? And I do, but there are some things I’m like, I just want to do it. I want to figure that out. Like, I like building stuff and accomplishing a project sometimes is it’s just good to do.

It feels good. I know exactly what you mean.

Yeah, well, that’s how we’re wired as humans, I think. You know, it’s. You can be happy just getting a little things done. And that’s what we’re we’re constantly desire to get something completed. So.

Yeah, you know, this, this being the Harry handles of podcast, now’s the time, to see if there is any issue or something that we can discuss, where I can give you perspective on how Harry would handle it.

Okay, I like that. Let’s see. I got oh, I’ll give you one that’s, Interesting. Are you familiar with, like, the automated cars and, like, Phoenix and stuff like that?

Yeah.

So as a car accident, that was like two cars had hit, and, like, they were kind of blown away from each other a little bit, but wreckage everywhere. And one of the automated cars has come through and like, just pushes itself through in the middle of like, people are hurt and stuff and like watching it, like it just kind of like goes through the middle of the accident and then carries on its way. It’s like, that was crazy. Obviously it caused the accident, but I was like, what would a personal injury attorney think about how that could be a problem in the future?

It’s interesting, and that could be a big problem. I mean, what if the people were, pretty injured inside and the car didn’t maneuver the right way and hit the other car, made injuries worse?
I mean, those the technology, it is evolving and will need to be fixed. But those types of situations, the tech obviously has learned and you seen that first hand is it’s kind of wild to see that the decision it made just to go through all the debris and rubble, while there’s well, while the other car is probably manned by a human, are all stop trying to see what what’s happening?

Yeah. They were like, you know, kind of yelling, but I mean, I just the car’s not listening to them, but, yeah, mean nobody in the car could have been thrown out and laying on the ground, you know? So, I just was, interested to see what some my friends would think. That was just more than I saw it. It was just it was on social media, but I was like, wow, that’s the future. I’m for PI, right? With self-driving cars and automation, all this stuff, like, what does that get for you guys? And, I think it’s always a ways out based on what I saw of taking over.

In any event, and in one of those situations, Harry would definitely handle it. We’d go after the company and everybody responsible for making the roadway, more unsafe than it already was.

I believe Harry would handle it all the way through. That’s what I call..

But thank you. Kevin Daisey it’s been a pleasure. Thanks for being on the podcast and spending your time.

Hey, Harry. Appreciate it. It’s been awesome. Getting to know you. And, I appreciate the interview, so.

And, you know, tell our listeners where they can find you and, how they can get in touch.

Sure. You can check out the Managing Partners podcast if you want to know more about building businesses and entrepreneurship. I have guests like Harry on all the time to talk about really cool. Stuff, leadership, all those things. And, but if not, you can look me up on LinkedIn or Instagram or Facebook. Kevin Daisey D A I S E Y, I have my real name everywhere. So just look me up there or my company is Ouray Digital thisisarray.com, and check out what we’re all about. And you got any questions? Let me know. I’m happy to help.

Thanks for your time. Thanks for joining us today., at, Harry handles it. I hope you enjoyed our conversation and found some valuable takeaways. If you’re facing challenges in your own life or business, River, then you’re not alone. Together we can handle anything that comes our way. Don’t forget to subscribe and leave a review if you liked what you heard. Until next time, keep pushing forward. Healthy life with confidence.