Episode 59: Chris Dreyer

Welcome back to another episode of Harry Handles It! In this episode, Harry Nalbandyan sits down with Chris Dreyer, CEO and owner of rankings.io and co-owner of Law Bear. Together, they dive into the evolving legal marketing landscape, comparing short-term performance marketing with long-term brand equity strategies. Chris breaks down practical approaches for firm owners at every growth stage: from securing high-value turn-down cases early on to leveraging local short-form video content and strategic ad campaigns. He discusses the realities of local services ads, the impact of brand prominence on Google map pack rankings, and the critical importance of intake discipline. Plus, Chris shares his firsthand experience entering the competitive Arizona market through an Alternative Business Structure (ABS) and what he learned after investing six figures into early advertising experiments. Whether you are launching a new practice or scaling an established firm past eight figures, this conversation offers actionable insight into performance marketing, media buying, and legal operations.